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However, 2020 data is slightly skewed by the impact of Covid-19 (shown by the significant dip in March). Please ensure you qualify for IA membership in one of the following 3 categories: 1. ESOMAR membership benefits have been designed to enhance your career and build your profile within the industry. membership. As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. As the leading voice, resource and network of the marketing research and analytics community, the Insights Association empowers intelligent business decisions. How You'll Benefit from Membership. The Market Research Society (MRS) is the world's leading authority for the research, insight, marketing science and data analytics sectors. 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