It recently launched Naturdays, a strawberry lemonade lager, that it says is performing well. Other big companies made their hard seltzer plays around the same time: Anheuser-Busch bought SpikedSeltzer, which led to Bon & Viv, and Boston Beer launched Truly, another popular hard seltzer, all in 2016. Delish editors handpick every product we feature. When cherry and lime become best friends, we all win. Get ready for these refreshing and tasty flavors to rock your world. ©2019 ANHEUSER BUSCH COMPANIES, LLC. Mango and peach make this seltzer the ideal beach partner. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. Get ready for these refreshing and tasty flavors to rock your world. With about 130 calories and 6% alcohol by volume, it's also more alcoholic and caloric than other hard seltzers. Earlier this year, the beer you 100 percent drank at some point in college dipped its toe in the not-beer-beer waters with a Strawberry Lemonade Natural Light brew called "Naturdays." In 2017, Jose Cuervo's pre-mixed margarita was the leading beverage in the alcoholic ready-to-drink category, which includes canned cocktails and spiked seltzer, said Beth Bloom, associate director of US Food and Drink for Mintel. and The following year, White Claw's hard seltzers took the lead. Natural Light Seltzer is rolling onto shelves this month. Newsletter. Get ready for these Hard seltzer has mostly become popular on the coasts. A delicious easy-drinking hard seltzer with a splash of fruit flavor. ONE BUSCH PLACE, ST LOUIS, MO Beer Me Natural Light Seltzer Natty Light Seltzer is not the first hard seltzer product for. ENJOY RESPONSIBLy, You must be of legal drinking age to enter this site, By submitting this form, you agree to be bound by the Subscribe. You may be able to find more information about this and similar content at, Harry & Meghan Told Netflix When To End The Crown, Fans On TikTok Love These Boozy BuzzBallz Drinks, You Can Get Boozy Christmas Ornaments For The Tree, How To Order A Raspberry Cheesecake Frapp, David Bowie's Son Loved *That* Ziggy Stardust Cake. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. One particularly hard hit category, Bloom noted, is beer. Terms of Service All rights reserved. Alcohol drinkers have been generally favoring, Plus, drinkers have become more interested in reducing alcohol altogether, turning to. Per a press release, the company is giving away 10 cases each to 100 winners. The new flavors launched nationally today, which means you can find them at your local liquor store in 12-packs, 24-packs, and 25-ounce single serve cans (a tall boy, if you will). Add to Cart. "We're listening to consumers" Marques said. "The seltzer you never saw coming," as the brand dubbed it, comes in two hilariously on-brand flavors: Catalina Lime Mixer and Aloha Beaches. Do Not Sell My Personal Information. Natural Light Seltzer will cost about 20% less than the average 12-pack, the company says. The drink should be widely available for purchase in the United States in a few weeks. Morningstar: Copyright 2018 Morningstar, Inc. All Rights Reserved. All you have to do is tweet why your party needs more flavor between August 13 and September 8 and include the hashtags #NattySeltzer and #Sweepstakes for a chance to win. If you're looking to drink but not pay, start crafting your tweets. Today, Anheuser-Busch, its parent company, jumped in the pool and announced Natural Light Seltzer. When cherry and lime become best friends, we all win. And it has a higher ABV than its competitors. . So beer brands, like Natural Light, may be launching hard seltzers as a way to "buffer those losses," she said, noting that beer is still the biggest driver of alcohol sales by volume, far larger than the hard seltzer category. The official home of Anheuser-Busch Gear. All rights reserved. We may earn commission from the links on this page. Hard seltzers hit the scene in 2016.

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