While Hostess owns many of the nation's favorite sweet baked goods, it has no cookies. Other food and beverage companies within Swander Pace’s portfolio include Oregon Ice Cream L.L.C., Frozen Specialties, Inc., and the Kicking Horse Coffee Co. We use cookies to provide you with a better experience. Voortman Cookies Limited manufactures and distributes bakery products. Site Map | Privacy Policy | RSS. 1 player in crème wafers and sugar free cookies, as reported by Nielsen for the 52-week period ended Nov. 2, 2019, and has achieved compound annual point-of … “I want to thank Harry for the warm welcome and support that he has offered me as part of this transition,” Mr. MacFarlane said. Operator of a bakery in Ontario. Founded in 1951, Voortman products are sold in North America and 70 other countries around the world. In the 2010s, Voortman Cookies makes over 60 varieties of cookies, including lines of creme wafers, sugar free and seasonal products. And Voortman's sugar-free cookie line allows Hostess to also be in the better-for-you dessert segment. Voortman was founded in 1951 by brothers William and Harry Voortman, whose father had operated a bakery in the Netherlands. By continuing to browse the site you are agreeing to our use of cookies in accordance with our. What will happen to the distributors at Voortman? As Food Dive reports, “While Hostess’ iconic line of Twinkies, Ding Dongs and coffee cakes is at the company’s core … the company has been bulking up its portfolio to attract consumers in adjacent areas where it didn’t have a major presence.”. Hostess Brands — best known for sugary baked treats such as Twinkies — has agreed to acquire the maker of Voortman wafers and sugar-free cookies for $320 million in a move to boost its profile in the fast-growing snacks category. Its store sales grew at a compound rate of 5.1% during the past three years — nearly three times the rate of the overall $8.4 billion cookie category. Voortman is the No. All Rights Reserved. We expect the combination of Hostess’ lean, proven operating model and Voortman’s brand and adjacent category position, will result in meaningful cost savings and growth opportunities. The transaction has been unanimously approved by the Hostess board of directors. According to Nielsen, Canada-based Voortman Cookies is the market leader in crème wafers and sugar-free cookies. Hostess expects the deal will provide at least $15 million in annual run-rate cost synergies and approximately $20 million of incremental adjusted EBITDA in 2020, growing to $40 to $50 million by 2022. The $320 million transaction has been unanimously approved by the Hostess board of directors and is expected to close in early January 2020, subject to customary closing conditions. 1 player in crème wafers and sugar free cookies, as reported by Nielsen for the 52-week period ended Nov. 2, 2019, and has achieved compound annual point-of-sale (POS) growth over the past three years of approximately 5%. Founded in 1951, Voortman products are sold in North America and 70 other countries around the world. “The team at Voortman is excited about becoming part of the Hostess portfolio and the prospects for further dramatic growth of the Voortman brand behind the exceptional capabilities of the Hostess organization,” said Douglas MacFarlane, CEO of Voortman. Current Voortman chief executive officer, Harry Voortman, will relinquish his leadership role and transition to a position as an adviser and board member to the company. Company showcases new meat snacks, seeds, popcorn, sweets and more at the online NACS show. “Voortman is a leading brand with a well-defined consumer position that complements and extends the growing Hostess portfolio into the growing cookie and better-for-you sweet snacking categories with meaningful runway for future growth,” CEO Andy Callahan said in a news release. The company makes 60 varieties of cookies and wafers, including an extensive line of sugar-free/no sugar added products. Andy Callahan, cookies, Hostess Brands, snacks, Twinkies, Voortman The Company offers cookies and biscuits, wafers, and other dry products. “I am excited to continue his longstanding tradition of quality products and market leadership. New beverages boast immunity-boosting ingredients. 50 Broad Street, New York, N.Y. 10004. Your email address will not be published. Under the terms of the transaction agreement, Voortman will become a wholly owned subsidiary of Hostess. The company intends to finance the $320 million transaction by using cash on its balance sheet, along with secured financing commitments from Credit Suisse and Citi. In 2004, it became the first North American food brand to announce the removal of trans fats from its retail food products. Voortman Cookies General Information Description. “We believe the acquisition of Voortman will create significant value for all of our stakeholders. The company offers baked products including a variety of cookies and wafers which are produced from grain oats, coconut, and almonds, which do not contain artificial colors, flavors, and high-fructose corn syrup. Voortman Cookies Limited was founded by brothers William and Harry Voortman. BURLINGTON, ONT. Founded in 1951 by brothers William and Harry Voortman and headquartered in Burlington, Ontario, Canada, Voortman is a manufacturer of premium, branded wafers as well as sugar-free and specialty cookies with distribution mainly in the U.S. and Canada. 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